While securing the domains associated with 13 Mari Ltd, we came across the work of Dorota Pankowska. Dorota had created 13 animals from 13 circles, and one of those animals was a whale.
The idea resonated immediately. It was simple, memorable, and closely aligned with the way 13 Mari thinks about maritime innovation: careful design, natural inspiration, and practical engineering brought together into one clear shape.
That early discovery helped guide the visual direction for the 13 Mari identity. The whale mark reflects the company's connection to the ocean while keeping the brand clean, recognizable, and adaptable across digital and printed materials.